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Introduction

Airway

Sahara Airlines is now named as Jet Lite Airlines. JetLite a wholly owned subsidiary of Jet Airways India Ltd, was acquired by Jet Airways in April 2007. Positioned as a Value based Airline, JetLite promises to offer value for money fares, in flight meals at no extra cost, in flight shopping and much more.

Sahara Airlines is a part of the Sahara India group which has business interests in parabanking, mass communication, housing & infrastructure, international trading domestic marketing of consumer products and television.

Sahara Airlines commenced operations on 3 December 1993, with one Boeing 737-200. The airline has completed five years of successful business operations in India. The airline now has a fleet of two 737-400s, two 737-200s, one 737-700 and four Twin Engine Eurocopters. SAL operates to 13 destinations in India with 28 flights daily offering a seat capacity of 1.2 million per annum.

The airline has two main hubs, at Delhi and Mumbai. It employs 1,700 highly qualified, experienced and dedicated staff including 91 Pilots, 105 Flight Crew who have received intensive training at British Caledonian.

THE TECHNOLOGICAL EDGE

SAL's present fleet-strength includes advanced B737-700 aircraft and four new advanced helixopetrs (Dauphins and Ecureuils). The airline has invested over Rs. 50 crore on aircraft maintenance and computerised the inventory to ensure high despatch reliability and on-time performance. The engineering department is fully equipped to conduct routine maintenance and heavy maintenance line 'C' checks and engine changes. Advanced ground support systems ensure that proper technological standards are maintained.

The entire frontlines systems are totally automated. The next phase of automation includes computerisation of revenue management, flight plan operations, engineering and crew rostering. The airline intends to invest approximately US$ 2 million, in a phased manner, on information technology.

Major Air Routes in India:

Mumbai to Delhi-Bangalore-Lucknow-Patna-Calcutta- Dibrugarh- Guwahati-Goa-Patna

Bangalore to Mumbai-Lucknow-Goa-Patna

Chennai to Delhi

Delhi to Chennai-Dibrubarh-Guwahati-Goa-Lucknow- Patna-Calcutta-Mumbai

Goa to Delhi-Mumbai-Delhi-Bangalore

Calcutta to Patna-Lucknow-Mumbai

GLOBAL DISTRIBUTION

SAL has GSA representations in USA, UK, Middle East, Singapore, Malaysia, Bangkok, Nepal, Maurituis, Bangladesh and Sri Lanka. The airline also has interline agreements with 50 international airlines including British Airways, Lufthansa, Singapore Airlines, KLM, Northwest, Qantas, United Airlines, Delta, Air France and Air India. SAL is an associate IATA member and also a member of IATA Clearing House.

The next phase will see SAL increasing interline agreements from 50 to 75. The airlines is also looking at major representations in Europe, Australia and Asia Pacific.

ENGINEERING

The group has a large engineering base at New Delhi. It intends to enhance the engineering facilities at Mumbai in tune with the expansion programme. The engineering base is supported by well-addressed systems from the Malaysian Airline System. The airline also has a large force of skilled and experienced engineers and technicians.

SAL also has its own NDT Shops, wheels and brake assembly shop, battery charging shop, avionics shop and seat repair shop. It is the only private domestic airline to have its own hangar for aircraft maintenance. The airline has successfully completed one 'D' check and seven 'C' checks. It is also the only private domestic airline to have self maintenance capability.

SAL was recently asked by Lufthansa to do a major maintenance job on three B737-200s which included a 'C' Check.

SAL offer's international standards of inflight services for both Sahara Royale and Sahara. Special emphasis and attention is accorded to inflight cuisine. The inflight catering is our sourced from the Oberoi Flight Kitchen at Delhi and Mumbai. Specific personal dietary needs are anticipated and provided including special meals like Jain-meals, diabetic-meals and child-meals.

Sahara Royale has a unique concept of customised meal offer. The passengers have a choice of Thai, Mexican, Italian, Chinese and continental cuisine. Health food is being incorporated in the special the plan.

An international library on board includes a choice of international dailies, magazines and the latest best sellers.

GROUND SERVICES

Providing the best, SAL offers telecheck-in facilities at major airports in the couple. The airline has computerised departure control system at Delhi, Mumbai, Chennai, Bangalore and Goa. Entire forntline systems are totally automated.

SAL is also the first domestic airline to have a 24-hours toll-free service at Delhi and Mumbai.

SAHARA AVIATION ACADEMY

SAL is the only private domestic airline to have a dedicated aviation training academy. This academy is equipped with all the facilities and covers all the inhouse training requirements of engineering, commercial, operations, inflight crew and catering departments and provides complete training solutions.

INTERNATIONAL RECOGNITION

Sahara Airlines won the World Travel Market 1997 Global Award for its quality of service. The award was presented to Mr. UK Bose, CEO of SAL, at the opening ceremony of the World Travel Market at Earl's Court on 17 November, 1997 by Christos Poputsis, senior member of the European Commission. This recognition reinforces the high quality of the airline's services.

The Pacific Area Travel Writer's Award for the 'Best Domestic Airline for Business Travel in 1997' was also presented to Sahara Airlines on 10 March, 1998 at the International Tourismus Bourse (ITB) at Berlin.

ACHIEVEMENT

SAL has achieved a very high percentage reliability in our schedule. The performance since 15 February, 1999 is as follows:

• Despatch reliability 99.80%
• On-time performance 97.60%
• Customer satisfaction 94.02%

Sahara Airlines, India's premier domestic airline, has won the 'Presentation IFSA President's Award for Innovation in the First and Business Class' service. The award was presented during the 34th Annual international Food Service Association Conference in San Antonio, USA.

This award recognises outstanding achievement in airline food service. The judges of this award programme include Kurt Lackner, director, dining & cabin service for US Air and Bon Arnold, executive director of CA Services Inc.

All the members of IFSA were invited by the president of the association in the President Award Programme'. All the major international airlines, including British airways, Delta Airlines, United Airlines and Continental Airlines, participated to receive this honour.

Sahara Airlines launched 'Cuisine on Demand' service for the Business Class passengers in October 1998. Passengers can choose their dining preference by booking over the telephone. A choice of Italian, Continental, Thai, Mexican and Chinese is provided this service.

Business Class passengers have a choice of ver a 100 menus including an option of health and salad meals on board.

Sahara Royale is India's premier Business Class product, Sahara's constant innovations have helped it to achieve the preferred airline status in the domestic network.

Sahara's other services include telecheck in advanced seat reservation, city check-in, the unique valet service and on-board executives to make flying Sahara an experience.

Sahara Airline's induction of B737-700 series aircraft will help the airline to further upgrade its Business Class Service.