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See where Bullets are still
made the old fashioned way!
The Beginning - Royal Enfield India was set up in 1955 when
it started receiving 350cc bikes in kits from the UK and assembling
them in Chennai, India. But, eventually the entire bike was
manufactured in India and a couple of years later the Company
started manufacturing the 500cc Bullet.
The Eicher Chapter - In 1990, Royal Enfield entered into a strategic alliance with the Eicher Group, and later merged with it in 1994. The Eicher Group, is one of India's leading automotive group with diversified interests in the manufacture of Tractors, Commercial Vehicles, Automotive Gears, Exports, Garments, Management Consultancy and Motorcycles. Since then, the Company has made considerable investments in modernizing its manufacturing technology and systems and in 1996, when the Government decided to impose stringent norms for emission Royal Enfield was the first motorcycle manufacturer to comply. Royal Enfield is amongst the first few Indian companies to obtain the WVTA (Whole Vehicle Type Approval) for meeting the European Community norms.
Infrastructure and Technology - To manufacture quality bikes
that are well known worldwide for their reliability and toughness
state-of-the-art infrastructure is required, and that is just what
Royal Enfield has done at their Chennai manufacturing facility. An
active in-house Research & Development wing is constantly at work to
meet changing customer preferences and the challenges of Indian and
International environment standards.
Royal Enfield has technology tie-ups with :
Manufacturing -
Marketing Network - You can feel the pulse of your customers, only if you get close to them. This thought process has driven Royal Enfield to set up has a wide network of 13 marketing offices, 223 dealers in all major cities and towns, 25 spare parts distributors and stockists and 150 Authorized Service Centers. The Company also exports motorcycles to over 30 countries like the USA, Japan, Bahrain, UK, Germany and many European countries through 5 international offices, 25 importers and over 200 dealers across the globe.
Reviving up - With the finest and brightest of teams in the
country, comprising of management professionals and a skillful,
committed workforce, the Company has a unique and open culture,
making Royal Enfield a vibrant and responsive company. To its
customers in India and elsewhere in the world, Royal Enfield means
more than just motorcycles, it's a sense of belonging to an
exclusive community with unfading passion, emotion and interest.
Contact Details (A Unit of Eicher Motors Limited) Tiruvottiyur High Road, Tiruvottiyur, Chennai - 600 019.
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By
its sheer power, unmatched stability, superior riding comfort and
rugged good looks, the Bullet dominated and continues to dominate
the Indian roads. It is the dream choice of every motorcyclist in
India with even the Indian Army and Police endorsing the Bike. 
When introducing a new product,
this team undertakes all related planning which includes a rigorous
customer contact program, design, concurrent engineering and testing
processes. The bike Design team at Royal Enfield is well equipped
with high-end CAD/CAM workstations and the latest modeling software.
Top-notch designers work continuously to come up with innovative
bikes designs to meet the markets expectations. Royal Enfield was
also amongst the first Indian companies to introduce Enterprise
Resource Planning (ERP) systems to manage its operations. It also
has an online supply chain management system in operation. 
Royal
Enfield's manufacturing operations, go through a series of modernization
and improvement efforts, with a number of automated processes. The
Company has put in place modern manufacturing practices like Cellular
layouts, Statistical process controls and Flexible manufacturing
systems. The Chennai manufacturing facility has received the ISO
9001 certification and for managing its operations in a clean
and safe environment, it has obtained the ISO 14001-quality
certification. Royal Enfield ensures that all the components
used in the bikes are sourced from the best vendors in the Indian
automotive industry, who are geared to supply according to the Company's
stringent quality standards. The company works closely with all of its
suppliers, giving them technical and managerial support while
maintaining practices like Direct-On-Line and Vendor Self-Certification.
The
Company, is all set to augment its leadership position, be it in the
power and leisure bike segment in India or the classic bike segment
elsewhere in the world, by introducing distinctively styled and
higher-powered motorcycles, strengthening existing communities
around its products, expanding its network, and delivering a unique
motorcycling experience.