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 At Nirula's we put our customers first
and to make the brand more accessible, we have created new formats which
maximize our penetration among consumer groups. Besides Family Style and
Casual Dining Restaurants, Nirula's now also has more compact formats
which range from between 100 to 400 sq. feet and are perfectly tailored
to fit high traffic locations. These formats include Expressoutlets,
Food Court Units and Ice cream kiosks. The menu includes quick bites,
value meals, snacks, savouries, beverages and the famous Nirula's Ice
Cream range, with a focus on quick service and convenience. Nirula's new
Retail Formats are located primarily in malls, movie multiplexes,
hypermarkets and large commercial complexes making the brand more
accessible for consumers
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